viral marketing with cambridge creative media

Viral marketing refers to any marketing techniques that encourage users to pass on a message or link to other users, thereby creating a potentially exponential growth in the message’s visibility and effect.

"Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail," definition used by Word of Mouth Marketing Association (WOMMA)

Viral marketing is a very powerful tool and exploits people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Viral video marketing has exploded over recent years, with the industry as a whole now valued at over £100 million. The popularity and subsequent acquisition of YouTube by Google is testimony to the fact that viewing videos online has moved into the mainstream.

at cambridge creative media, we strongly advise on this truly cost effective way of marketing your business. working with youour team will look at developing viral marketing strategies that are goal orientated and creative.

Choosing the Type of Viral

Viral marketing can reach huge number of people at a relatively low cost, and can be used to collect data, generate brand awareness, or encourage click-throughs to a website.

It generally takes one of three forms - video, emails or interactive games:

• Videos - the most common form of viral marketing. Videos can reach the most people and therefore tend to be best at creating brand awareness.
  
  
• Emails - this generally involves creating an enticing offer, one which people will automatically forward onto their friends. This creates a direct call to action but requires something of real value to be being given away or people simply won’t forward the email.
  
  
• Interactive Games - these are excellent data collection tools. Fewer people will be reached compared to a video but you’re able to build a database that you can continue to market to. Interactive games tend to be especially effective when combined with a micro site.

Naturally the choice of the type of viral should also depend on your target audience. Younger people tend to play more games, as do men in general. Women prefer emails and videos, and are more likely to forward viral content to friends, especially if it includes helpful information and special offers.

for more information on viral marketing contact us on 0800 077 60 35